Lei Feng (雷锋 Léi Fēng) was a soldier of the People's Liberation Army of China. After his death, Lei was characterised as a selfless and modest person who was devoted to the Communist Party, Chairman Mao Zedong, and the people of China. In 1963, he became the subject of a nationwide posthumous propaganda campaign, "Follow the examples of Comrade Lei Feng" (向雷锋同志学习).
See the page titled "特别" above for more detailed notes.Both postcards came from Kyming (Jan 2014 & 19 Mar 2014) Postcrossing Direct Swap. The stamps are from a set of 4 commemorating the 50th anniversary of "Follow the examples of Comrade Lei Feng" (向雷锋同志学习) campaign.
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