Monday, 8 June 2015

GB-644277 Team GB - the brand name of the British Olympic Association

Team GB is the brand name used since 1999 by the British Olympic Association (BOA) for their Great Britain and Northern Ireland Olympic team. The brand was developed after the 1996 Summer Olympics and is now a trademark of the BOA. It is meant to unify the team as one body, irrespective of each member athlete's particular sport. The brand is seen as controversial by some for focusing on Great Britain, at the expense of Northern Ireland, with critics suggesting it be changed to Team UK, something the BOA has so far rejected.

What I find interesting in this postcard is the colours that make up the British Lion.  The colours are naturally Red White and Blue and echo the colours of the Union Jack.

This postcard came from Mel (8 June 2015) Postcrossing.

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